Radostina - Designer and founder of Selfish Style

    Meet Radostina

    From Bulgaria, With Love

    I'm Radi — a designer, model, and the creative force behind this atelier. With a passion for fashion that started at a young age, I bring my unique style to every piece I create.

    Where Creativity Comes to Life

    In my studio in Sofia, I experiment with fabrics, try different combinations, and bring my creative visions to life. Every piece starts with an idea that I carefully develop, model, and refine until it's ready to share with the world.

    What makes this atelier special is the personal connection. I love engaging directly with my customers, understanding their style, and creating something truly custom for each person. Every piece is made with love and attention to detail.

    From a young age, I've had the desire to share my style with others. This passion drives everything I do — creating custom pieces that let each client express their own unique personality through fashion.

    Philosophy

    True luxury lies in garments that are made exclusively for you, honoring your body, your style, and your story. Each creation is an intimate collaboration that celebrates individuality.

    Approach

    I combine traditional tailoring techniques with contemporary design sensibilities, creating pieces that are both timeless and modern. Attention to detail is paramount in every seam and silhouette.

    Commitment

    Your satisfaction is my priority. I work closely with each client to ensure that the final garment exceeds expectations, providing a personalized experience from consultation to completion.

    Quality Without Compromise

    Sustainable Practices

    I prioritize sustainable sourcing and ethical production methods, creating garments that are as responsible as they are beautiful.

    Premium Materials

    Only the finest fabrics, trims, and embellishments are selected for each project, ensuring longevity and luxury.

    Timeless Design

    I create pieces that transcend trends, focusing on classic silhouettes and enduring elegance that you'll cherish for years.

    Made Just for You

    Working directly with me means you get a truly personal experience. I take the time to understand your style, preferences, and vision before creating something that's uniquely yours.

    Every piece is custom-made with love — from the initial conversation to the final fitting. This is what Selfish Style is all about: giving you something that's made specifically for you, with passion and care in every stitch.

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